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Commcoterie

Join 1k+ leaders and change-makers who enjoy twice-a-month insights about how to ideate, navigate, and communicate people-centered organizational change.

The business case is BS

Hey Reader, Over the past few years, I’ve put some serious effort into striking from my vocabulary as much cringe-worth workplace jargon as possible. Unfortunately, I am not only what is often referred to as a “management consultant” (cringe), but a change management and stakeholder communication consultant no less (the cringiest of cringes), so this has been a lot harder than it sounds. One of the worst phrases that has sunk its slimy tentacles into my lexicon, and which I am ready to bid...

Crafting employee communication? Here's what NOT to do

Hey Reader, Last week, I spoke at the Elevating Employee Communications: Shaping the Future of the Modern Employee Experience Conference in NYC. These conferences bring together internal communication experts from across the country to deliver workshops, keynotes, and panels about how to truly connect with, engage, and inform employees. Internal communication is kind of a passion of mine. When a group of people spend the majority of their waking hours under the umbrella of the same mission,...

Use a change’s purpose to design its strategy

Hey Reader, Have you ever been on the receiving end of an organizational change announcement and wondered, how the hell did they decide on this? Or, why are they talking about Y when the problem we have is clearly X? Or, where on earth did this decision even come from? Stakeholders often feel this way when the strategy for a change isn’t aligned with the true purpose of the change. Imagine if you wanted more space in your living room, so you bought a mansion…when you could have simply gotten...

Don't choose the chainsaw

Hey Reader, Did you miss the most viral image from last week's Conservative Political Action Conference in Washington D.C.? The one of Elon Musk on stage next to Argentina's far-right President Javier Milei, waving a chainsaw in the air? If so, I envy you and your news algorithm. Mine is basically all Musk, all day. A gift from Milei, the chainsaw was apparently a reference to the “chain saw plan” for Milei's own government – essentially what Musk is doing to the US government right now. When...

Here's where change starts to go wrong

Hey Reader, In my last newsletter of 2024, I gave readers a peek behind the content curtain and shared my newsletter's focus for 2025: helping leaders develop cultures of change readiness, build their organizations’ overall change capabilities, and expand their organizations’ capacities for change. All year long, I’ll be sharing the key tools, methods, and areas to focus on when it comes to developing change readiness. More importantly, I hope to help leaders with their mindset, positioning...

Defining the purpose = telling the truth

Hey Reader, At the end of Commcoterie's last newsletter, I said that in this issue, I would show you how defining the purpose of a change – its why – helps a change strategy design itself. But the responses I got to our last newsletter, plus the conversations I've been having recently with leaders, make me want to take a step back, reiterate something, and unpack it a little first: when you state the purpose of a change, it has to be the real why, or the tactic of using the purpose to more...

Untangle the web of whys

Hey Reader, One of the most alarming things I experience when working with leaders to help them navigate their people through organizational change is when they can’t answer one question: Why? As in: Why are you adopting this new technology? Why are you conducting a salary equity study? Why are you asking for customer feedback? Why are you hiring a coach for your management team? Why are you launching this new product? Why are you redesigning your website? Why are you updating your company...

Here’s what I’ve got for you in 2025

Hey Reader, I spend a lot of time analyzing how change goes wrong. How launches fail. How new initiatives fizzle. How transformations flop. I see it happen in the news and on LinkedIn. I hear about it from colleagues, collaborators, and clients. I put in long hours trying to correct it when I’m brought in on projects and programs that aren’t hitting their goals (honestly the hardest work – and I’m kind of over it). But it doesn’t have to be this way. I know change is not easy. Things won’t go...

A CTA is always better than an FYI

Hey Reader, If you lead change, design change strategies, or communicate change, there’s a good chance you’ve had the experience I heard a leader talk about on a panel a few weeks ago. Their company had just launched a major new initiative. Their executive leadership team had been working on it behind the scenes for months. Before they were ready to talk about it externally in the press and on social, they knew they had to share the news with their employees. They crafted the perfect...

How to ~be~ in a world on fire

Hey Reader, I’ve never received so many calls to action in my life. Donate. Vote. Give us your feedback. Call. Converse. Fill out this form. Come into the office. Post. Email. Like. Subscribe. People begging me, compelling me, and telling me to do something. And it will not end. Not tomorrow or by the end of the week or the end of the month or on December 31, 2025 or on January 6, 2025 or on my daughter's first day of preschool or by the end of the next calendar year. It will go on and on...